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PARSIPPANY, N.J. -- A new report from Kline shows that the U.S. beauty market is being driven by technological advancements that allow personalized engagement between retailer and shopper.

High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015, according to Kline’s Cosmetics & Toiletries USA report. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015. 

CHICAGO - Most brands are missing the mark when it comes to capitalizing on a more in-depth relationship with their consumers, according to the inaugural Edelman Brand Relationship Index released Wednesday. The index, part of the Edelman Earned Brand 2016 study of 13,000 consumers in 13 countries, found the global average consumer-brand relationship score reaches just 38 out of a possible 100.

RONKONKOMA, N.Y. - Americans want to live healthy lifestyles, but derailers keep getting in the way, according to a survey commissioned by US Nutrition in support of Pure Protein.

LOS ANGELES -- There's a new brand coming soon to the nail care aisle, and this one is all about Southern California.

Sun Polish is a SoCal-inspired premium women's nail polish that aims to capture in a bottle the essence of what everyone loves about Southern California: the lifestyle, the beach, and, most important, the sun. The polish is born, bred and bottled in Southern California and free of harmful chemicals such as toluene, formaldehyde, DBP and camphor.

The latest nail craze all started when YouTube nail artist Cristine Rotenberg was challenged by her fans and followers to paint her nails with every single nail polish color she owns (more than 100 coats over 12 hours). She did it, and the results are three-dimensional and inspiring others to follow suit (Cosmopolitan).

DEERFIELD, Ill. -- Mondelez International announced Tuesday that it plans to work with Facebook to leverage consumer insights and messaging to create more meaningful mobile-first experiences between people and brands.

OAKBROOK TERRACE, Ill. -- Ferrara Candy Company's Black Forest Organic brand is bringing a family of gummy bears, The Organics, to life in the brand's first-ever national marketing campaign.

With three "episodes" launching this summer, viewers will get up close and personal with The Organics family in the reality-style web series as they tackle deliciously real topics including family dinnertime, getting "enhancements," and peer pressure.