Essentia Hydroboost adds flavor to water beveragesHydroboost is making its debut with a campaign starring singer and songwriter Tate McRae. Better Natured poll finds hair coloring boosts moodsBetter Natured is declaring the first day of spring as National Hair Color Day, which also correlates with its launch at Sally Beauty stores nationwide and online. Cantu Beauty brand ambassador Skai Jackson helps launch reformulated products Jackson will serve as the face of the brand while promoting the brand's reformulated products. A legacy brand broadening its base Prell looks to build upon its heritage while also catering to the current customer base and expanding to new audiences. Dr. Idriss Skincare jumps onto Sephora shelves The collection will be available at 300 Sephora stores nationwide and on the beauty retailer’s website and app beginning March 28. 6 trends in vitamins and nutritional products Supplements that fit religious diets are forecasted to expand, gummies make waves across age groups and more. Milani Cosmetics’ Fruit Fetish Lip Oil intros new shades The new flavor profiles—lychee nectar, honey fig, blackberry agave and coco cacao—feature a non-sticky formula with a hint of color, the brand said. Garnier aims to reverse hair damage via Fructis Hair Filler collection Consisting of three collections, Garnier is rolling out the launches with a campaign starring TikTok personality Charli D’Amelio. Sofia Richie Grainge appointed SkinCeuticals brand partner As a brand partner, Sofia Richie Grainge will star in a global campaign and showcase her specially curated SkinCeuticals skin care routine. Social media rewrites hair care rules Content creators are firing up hair care sales and retailers must be ready. First Previous 21 22 23 24 25 Next Last
