A marketing expert predicts that brands will continue to invest in influencer marketing in 2023 despite an economic downturn and revised marketing budgets.
The limited-edition “Avatar: The Way of Water,” collection features products inspired by the world of Pandora that come in vibrant and bioluminescent hues, the company said.
The investment from 5th Century Partners will be used by the brand to help fund its ambitions, domestic and global expansions and new product innovations.
According to a survey by SimplicityDX, 80% of respondents plan to use social media to find holiday gifts this year, with 41% planning to use it for most or all of their holiday shopping.
