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Smirnoff, Karol G partner on new campaign
Karol G will be the face of the brand’s “For the People” campaign, which will highlight its new Poco Pico Seltzer variety pack and Spicy Tamarind beverages.
BWX goes beyond being different to make a positive impact
Education and awareness are necessary for beauty brands such as BWX to differentiate themselves from other brands, but also highlight how the company is trying to make a positive impact on the environment and its community.

Halls intros minis sugar-free cough drops

Halls minis sugar-free cough drops — available in cherry, honey lemon and mentho-lyptus — are miniature, unwrapped versions of the brand’s standard lozenge, the company said.
Sour Punch, Red Vines celebrate spooky season with seasonal launches

New launches include Red Vines Candy Corn Twists, Sour Punch Spooky Straws, Red Vines Ghoulish Grape Ropes and Torie & Howard Halloween Organic Chewie Fruities among others.
Overtone drops Mixology collection

Overtone’s Mixology collection features four kits — Berry Smash, Brunch Punch, Sunset Spritz and Negroni — inspired by cocktails and mocktails.
Red Bull unveils limited Winter Edition Pomegranate beverage

Red Bull Winter Edition Pomegranate is a limited-edition beverage that features notes of pomegranate, sour cherry and red berries, the company said.
Embracing a changing world of marketing strategies

Columnist David Orgel examines the mix of approaches that retailers will need to reach more varied shopper bases.
Glamnetic celebrates 2nd birthday with new collection

Glamnetic’s Birthday 2.0 collection features the Circle PowerGrip Magnet Lashes, Ultimate Duo Eyeliner and Blood Moon Nails.
BH Cosmetics, Doja Cat partner on makeup collection

The BH Cosmetics x Doja Cat collection was inspired by the divine energy of nature and all of its prismatic elements, the company said.
Blake Lively enters beverage space with Betty Buzz nonalcoholic mixers

Betty Buzz nonalcoholic sparkling mixers are available in tonic water, sparkling grapefruit, Meyer lemon club soda, sparkling lemon lime and ginger beer flavors.

Smirnoff, Karol G partner on new campaign

BWX goes beyond being different to make a positive impact

Halls intros minis sugar-free cough drops

Sour Punch, Red Vines celebrate spooky season with seasonal launches

Overtone drops Mixology collection

Red Bull unveils limited Winter Edition Pomegranate beverage

Embracing a changing world of marketing strategies

Glamnetic celebrates 2nd birthday with new collection

BH Cosmetics, Doja Cat partner on makeup collection

Blake Lively enters beverage space with Betty Buzz nonalcoholic mixers