Ulta Beauty’s Community platform expands its wellness initiativesUlta Beauty’s latest move involves launching a digital platform alongside two wellness initiatives that expand on its brand equity platforms. Martha Stewart stars in Pure Leaf’s latest campaignIn the video spots, the brand showcases how its beverages are hidden around Stewart’s estate, always within arm’s reach to aid her in feeling revitalized. Estée Lauder spotlights winners of Catalysts venture Created by the company’s New Incubation Ventures, the initiative spotlights, uplifts and empowers storytellers in the beauty industry. Philosophy, Sarah Michelle Gellar come together to demystify retinol use Inspired by Gellar’s legacy in horror films, the campaign’s short film aims to remove the fear around retinol use and empower consumers to embrace their clinical-strength products. Maesa partners with the Arbor Day Foundation Through this partnership, Maesa will contribute to global reforestation efforts in areas of need. OPI’s latest collection draws inspiration from the world of ‘Wicked’ The collection features 12 shades in its Nail Lacquer, nine Infinite Shine shades and four xPress/On press-on styles. Selena Gomez’s Rare Beauty teams up with Sephora for return of ‘Make A Rare Impact’ initiative In recognition of World Mental Health Day on Oct. 10, Sephora will donate 100% of global Rare Beauty sales to the Rare Impact Fund. Jennie Garth named Perricone MD ambassador In this role, Garth will work with the brand to change the narrative around aging. Will consumers shop online or brick and mortar this holiday season? Celigo’s holiday shopping trend report finds consumers want a fast, easy and inexpensive holiday. ZitSticka, tattoo artist JonBoy come together for limited-edition pimple patch line The ZitSticka x JonBoy Undercover Inkpatch Collection features six exclusive micro tattoo designs on the brand’s Undercover Blemish Patches. First Previous 6 7 8 9 10 Next Last
