Sports Sponsorships

CVS Health draws top golfers for Charity Classic
WOONSOCKET, R.I. — CVS Health’s Charity Classic announced its lineup of pro golf stars for its upcoming June 19 Charity Classic, including six PGA Tour champions: Billy Andrade, Brad Faxon, Jay Haas, Bernhard Langer, Colin Montgomerie and Mark O’Meara. Joining them will be PGA Tour members Keegan Bradley, Jon Curran, Tony Finau, Bill Haas, Billy Horschel and Smylie Kaufman, as well as LPGA Tour members Paula Creamer, Brooke Henderson, Cristie Kerr, Gerina Piller, Morgan Pressel and Lexi Thompson.
Mtn Dew introduces DEW-S-A
PURCHASE, N.Y. — As it gears up for summer, Mtn Dew is bringing together three of its most popular flavors for its latest launch, and teaming up with NASCAR’s Dale Earnhardt, Jr. to promote the drink. Mtn Dew’s DEW-S-A combines its Code Red, White Out and Voltage flavors to create a red-white-and-blue combination of flavors, inspired by fans.

First leg of Walgreens' Ride On For Red Nose Day about to kick off
J&J Consumer named official healthcare partner of the U.S. Soccer and MLS

NEW YORK — Johnson & Johnson Consumer on Thursday announced a multi-year renewal extending Johnson & Johnson as the official healthcare partner of the U.S. Soccer Federation and Major League Soccer. The announcement builds upon two successful sponsorships that began in 2015.
KY Duration develops endurance workout with Kore NYC

PARSIPPANY, N.J. — RB on Monday paired its K-Y Duration Spray for Men, a personal lubricant that helps men last longer, with Kore NYC, a leader in the small group fitness space. The two have joined forces to develop a co-branded, 30-minute express workout class: the Kore x K-Y Endurance Challenge. The stamina based class will help New Yorkers boost their endurance, improve their confidence and increase caloric and fat burn, all while helping tone the entire body.
Living Essentials launches new Apple Pie flavor in conjunction with MLB sponsorship

FARMINGTON HILLS, Mich. — Living Essentials announced Thursday that its new MLB-themed Extra Strength Apple Pie flavored 5-hour Energy shot is now available.

“We are very excited to be working with MLB as an official MLB All-Star Game partner,” stated Melissa Skabich, Living Essentials’ communications director. “The extra strength varieties are our best sellers, and we’re confident that consumers will be as excited as we are about the MLB-themed Apple Pie flavored Extra Strength 5-hour Energy.”
Budweiser unveils local MLB team cans in select markets

NEW YORK — As baseball season approaches, Budweiser is looking to get fans in certain cities excited with its new customized MLB team cans. The limited-edition cans feature unique designs from local artists and are set to hit shelves March 27 in time for Opening Day on April 3.
Hyland's sponsors women Boston marathoners through 'Find Yourself, Find the Finish Line'
Iovate Health Sciences signs soccer superstar Tobin Heath to rep Six Star line

TORONTO — Iovate Health Sciences International on Tuesday signed Tobin Heath, one of the most dynamic female midfielders in U.S. female soccer history, as a spokeswoman supporting the company's Six Star Pro Nutrition.
Mintel IDs 5 ways for brands to reach active beauty consumers

CHICAGO — With wellness taking center stage in informing many consumers’ decisions, a report from Mintel is emphasizing the ways beauty brands can align themselves with shoppers more interested in leading healthy lives.

CVS Health draws top golfers for Charity Classic

Mtn Dew introduces DEW-S-A

First leg of Walgreens' Ride On For Red Nose Day about to kick off

J&J Consumer named official healthcare partner of the U.S. Soccer and MLS

KY Duration develops endurance workout with Kore NYC

Living Essentials launches new Apple Pie flavor in conjunction with MLB sponsorship

Budweiser unveils local MLB team cans in select markets

Hyland's sponsors women Boston marathoners through 'Find Yourself, Find the Finish Line'

Iovate Health Sciences signs soccer superstar Tobin Heath to rep Six Star line

Mintel IDs 5 ways for brands to reach active beauty consumers