Martin’s Famous Pastry Shoppe unveiled a new packaging design for its cinnamon-raisin swirl potato bread, which features a bolder, richer purple hue and eye-catching swirl pattern, the company said.
Through a partnership with San Diego-based startup Aira, Wegmans Food Markets now offers the Aira Supermarket Network, a platform that delivers real-time visual descriptions to blind customers or those with low vision.
Pursuant Health’s recent assessment of the effectiveness of campaigns reaching Walmart shoppers through its kiosks has revealed a big marketing opportunity for brands.
Path to Purchase Institute’s managing director, Joan Driggs, highlights how the Path to Purchase Expo, or P2PX, is the destination for getting ahead of tomorrow’s shoppers.
The shelf is no longer just where products sit — it’s a valuable marketing tool, according to WestRock vice president of retail insights and solutions Leon Nicholas.
Walgreens will be offering flu shots daily at all of its pharmacies, including Duane Reade, Walgreens-owned Rite Aid pharmacies and its Walgreens Healthcare Clinics.
CVS Pharmacy is rolling out its new BeautyIRL store-within-a-store beauty format — which also will include in-store beauty services provided by through a partnership with GlamSquad — in three markets.
As the VMS category grows its household penetration, it’s up to manufacturers and retailers to keep abreast of the latest trends and deliver on what consumers want — a destination in the VMS aisle.
