Marketing Tactics

The beauty brand will endorse the female college basketball star by featuring Watkins in a variety of national campaigns across its social and digital platforms.

Millennials (Generation Y) and Generation Z exercise for mental health benefits, while Baby Boomers and Gen Xers prioritize their physical health.

Since 2021, more than 1,500 nonprofits have been impacted by the Meijer Team Gives program.

Keys Soulcare is enhancing its Let Me Glow Illuminating Serum with new shades inspired by the mysticism and glow of crystals, per the brand.

The lip product will launch with a Scandinavian-inspired campaign.

A Grocery Doppio study finds that 68% of grocers say investment in a media network is a high priority.

Customers are paying attention to what they’re drinking, and that’s causing the industry to revamp their offerings.

Here are the latest trends and innovations to help people fall asleep, stay asleep and feel well-rested.