Marketing Tactics

The company’s year-long “Paint It Purple” campaign set aside a portion of every sale of the company’s patented eyelash, brow, hair and skin care products.

The Salon X-tend LED Soft Gel System features nails that are pre-sculpted, pre-polished and ready to apply with its Soft Gel Adhesive.

Retail success in 2024 will rely on being proactive. Leaders will need to identify and move on winning strategies in various areas.

Yellow Wood Partners’ portfolio company Suave Brands has signed a binding offer to acquire the ChapStick brand from Haleon.

The Pharmacy 50 program, launched in 2021 by The Pharmacy Podcast Network, is recognizing individuals that have had a significant impact on the accomplishments of others in pharmacy.

Viewers will find the M&M’s characters comforting NFL Hall of Fame players—Dan Marino, Terrell Owens and Bruce Smith—who missed earning a Super Bowl ring in their respective game appearances.

Oreo Space Dunk Cookies feature layers of blue and pink cosmic crème that contain a marshmallow flavor and popping candies, as well as one of five galactic embossments.

Industry experts predict what will drive consumer purchasing habits in 2024.