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Kline utilizes new research methodology in new report
PARSIPPANY, N.J. — Attention personal care product marketers and manufacturers: Consumers' attitude toward innovation is not what conventional wisdom has been dictating, and there are differences between their current perception of the industry and desired reality. That's according to the findings of Kline & Co.'s new report that leverages a unique form of emerging research methodology.
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Adults acknowledge healthy eating, but not all follow the rules
CHICAGO — Healthy eating behavior varies by generation, according to new research by NPD.
The "Healthy Eating Strategies by Generation" report found that younger generations — i.e., adults ages 21 to 54 years — have the least-healthy diets. But while older generations have better diets than their younger counterparts, it seems that 4-out-of-5 adults still need to improve the quality of their diet.