-
GfK: Brands considered 'best friends' boast 3x more positive word of mouth and 2.5x the recommendations
NEW YORK — GfK Consumer Experiences North America on Thursday released its GfK Brand Benchmark Study, which assessed US consumers’ relationships with hundreds of products and services in 48 categories, and found stark disparities in what different generations value in a brand. For example, while both Generations X and Y value a product’s functionality, Gen Y also cares strongly about a brand’s image and notoriety.
-
Survey: 52% of primary male shoppers in the U.S. responsible for 78% of all groceries purchased
STAMFORD, Conn. — Global retail branding and sourcing partner Daymon Worldwide on Wednesday released the results of its national "Men on a Mission" study, revealing six types of male mission-oriented shopping trips and male shopper archetypes based on evolving gender roles and shopping behavior.
According to the study, 52% of primary male shoppers in the United States are personally responsible for about 78% of all groceries purchased for their household in the last month, so they represent a significant financial opportunity.