-
NPD Group study: Tween girls spending more bucks on beauty
PORT WASHINGTON, N.Y. —Attention beauty buyers: Tween girls could be your lottery ticket.
According to a recent report from market research firm The NPD Group, tween girls are using more beauty products, which means they represent an opportunity for the industry. But the really interesting point is that it doesn’t seem to have as much to do with a larger societal issue as you may think.