Carol’s Daughter partners with Warner Bros. Pictures’ ‘The Color Purple’ film
Carol’s Daughter announced that it is the exclusive hair care partner of the new Warner Bros. Pictures film, “The Color Purple,” which is a new take on the novel and Broadway musical.
To celebrate the Christmas Day release of the film and the partnership, the beauty brand has begun to roll out its “From Sister to Sister” campaign, which looks to celebrate the profound relationships between mothers, daughters, sisters, aunts, friends and mentors.
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“I am honored to announce our partnership with Warner Bros.,” said Lisa Price, Carol’s Daughter founder. “The Color Purple is a timeless story of resilience and empowerment, with an emphasis on community and belonging. Like the film, Carol’s Daughter has always celebrated the power of sisterhood and the unwavering support found in our tribes. This partnership allows us to continue to uplift our stories, our community and to champion the power of our magical sisterhood (and brotherhood) on and off screen.”
Carol’s Daughter also will release exclusive bundles of several of its collections including—The Purple Bundle with Black Vanilla and The Strength of Gold Bundle with Goddess Strength.
“The Color Purple is an extraordinary film that will bring together audiences who want to experience Celie’s powerful story in a way they’ve not seen before,” said Dana Nussbaum, executive vice president of Warner Bros. Pictures Worldwide Marketing. “So much of her journey to independence is possible because of her sister Nettie’s love and the support of women like Sofia and Shug Avery; together they survive and thrive, and Carol’s Daughter is the ideal partner because they embrace and encourage those same values.”
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Lastly, Carol’s Daughter also shared that it will be hosting community screenings in select cities across the country.