Carol’s Daughter targets hair damage repair with pH-balancing formulas
Carol’s Daughter wants to help consumers showcase their individual styles with healthy tresses.
The Born To Repair (& Made To Care) collection from the brand features products formulated to help fight up to one year of visible damage in just one use, the company said.
Designed to help strengthen and improve the smoothness of curls and coils while also caring for them, the line is suitable for all curl types and hair textures.
“Gen Z is a generation of trailblazers that know no limits," said Carol's Daughter founder, Lisa Price. They're not afraid to shake things up. Born To Repair (& Made To Care) is made to support you and your hair as you discover the styles that make you unapologetically you.”
[Read more: Carol’s Daughter revamps Wash Day Delight line with expansion]
To launch this new collection, the brand is partnering with actress Marsai Martin who will serve as a brand ambassador and give fans a look at her hair journey using the collection as she goes from style to style.
“I love to switch up my look but frequent changes can sometimes take a toll on my natural hair. This collection is for people like me who want to protect their hair as they experiment with different styles and colors,” said Martin.
Crafted with a blend of shea butter, babassu oil and Amazonian nut oil, the five-step system gives damaged and dull hair a lifeline and works to repair and moisturize hair while also soothing the scalp, reducing frizz and protecting color vibrancy, the company said.
[Read more: Carol’s Daughter adds formulas to Goddess Strength collection]
Carol’s Daughter Born To Repair (& Made To Care) collection is available for purchase at Walmart, Target and Amazon, and rolling out to other participating retailers nationwide.