Carolyn Aronson rolls out hair care brand Cloud
Carolyn Aronson, the CEO behind the It’s a 10 Haircare line, is rolling out a new brand and line of products designed to make luxury hair care more accessible.
Cloud debuts its Nourishing and Volumizing collection in 2025, and utilizes vegan, gluten-free, paraben-free ingredients that also do not contain SLS or SLES.
"Cloud is more than just a new brand; it's a culmination of my lifelong passion for empowering people to feel confident in their look. After years of listening to the needs of our customers and understanding the challenges they face, I wanted to create a line that delivers the same high-quality, luxurious results we're known for at It's a 10, but at a price point that's accessible to everyone. I'm incredibly excited to introduce Cloud to the world and to help more people experience the joy of truly healthy, beautiful hair," said Carolyn Aronson, founder and CEO of It's a 10 Haircare.
[Read more: Rewind It 10 broadens retail distribution to CVS stores]
The Nourishing collection will consist of four products that cleanse strands, as well as condition, help style and feature moisturizing ingredients that leave hair smooth and protected against damage, frizz and humidity.
The Volumizing line, ideal for short or fine hair, will offer a range of items that provide life, body, volume and shine, the brand said.
Beginning January 2025, all Cloud products will be available in more than 2,500 CVS Pharmacy locations and 1,000 Walmart stores, priced at $11.99 per product.
