Celsius’ non-carbonated beverage line adds lemonade-inspired flavor

Celsius’ non-carbonated beverage line is expanding with the launch of a new flavor and rebrand.

Now known as Celsius Fizz-Free, the new Blue Razz Lemonade features a blend of blue raspberry notes blended with a citrus finish, the company said.

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The beverage contains seven essential vitamins and 0 g of sugar. Blue Razz Lemonade joins the previously launched Peach Mango Tea and Raspberry Açai Green Tea, the brand stated. 

“At Celsius, we’re always listening to our consumers and have a highly talented innovation team that’s dedicated to creating new products that meet the flavor preferences of our loyal consumer,” said Kyle Watson, executive vice President of marketing at Celsius. “There has been an influx of inquiries from consumers asking for more fizz-free flavors, so we’re excited to be delivering a delicious new flavor at the very beginning of 2024!” 

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Retailing for $2.39, Celsius Fizz-Free in Blue Razz Lemonade will be available exclusively at 7-Eleven for the next six months and expand its retail distribution in the following months.