Center Store

Breathe aerosol cleaning line gets Wegmans launch
LOS ANGELES — Breathe, maker of a line of aerosol cleaning products, has launched in Wegmans’ 93 doors, the company announced Tuesday. The line of products is the first aerosol cleaning line certified by the Environmental Protection Agency’s Safer Choice Program, the company said.

Breathe products are powered by Starco Brands’ BreatheSafe technology, which doesn’t use such harmful petrochemical propellants as liquefied petroleum gas. Products include stainless steel, furniture, bathroom and multi-surface cleaners.
Mars Food to acquire Tasty Bite parent company
BRUSSELS — Mars Food will be adding to its portfolio of ready-to-eat products with its acquisition of Preferred Brand International. The Stamford, Conn.-based company makes all-natural, ready-to-eat Indian and Asian food offerings that are primarily sold under the Tasty Bite brand.

Hy-Vee issues statement regarding new Clean Honest Ingredients initiative

WEST DES MOINES, Iowa — Hy-Vee on Saturday published a statement to consumers following criticism of its a new private label branding initiative, Clean Honest Ingredients, from the Iowa Corn Growers Association for potentially mischaracterizing its corn syrup sweeteners.
Starbucks rolls out new pumpkin spice latte products in grocery

SEATTLE — It’s still summer, but Starbucks already is gearing up for fall, bringing its quintessential fall drink, the pumpkin spice latte, to grocery aisles with two new offerings. The company has announced the introduction of its ready-to-drink PSL and its new PSL-flavored ground coffee.

The ground coffee is available in grocery retailers nationwide, and features Starbucks lightest roast coffee with notes of pumpkin, cinnamon and nutmeg. It has a suggested retail price of $9.99 for an 11-oz. bag.
Mars Petcare introduces Crave pet food

FRANKLIN, Tenn. — Mars Petcare is bringing a new high-protein, grain-free line of food to the pet aisle with its new Crave brand. The brand portfolio includes 12 recipes across dry dog, dry cat and wet cat food.
New bakerly Crunchy Crepes flavors hit shelves

MIAMI — French-inspired bakery products maker bakerly is bringing two new flavors to its happy go snacky line. Hazelnut- and caramel-filled Crunchy Crepes will join the company’s already released chocolate- and strawberry-filled Crunchy Crepes.
Anheuser-Busch set to launch Natty Rush malt beverage

ST. LOUIS — Anheuser Busch is readying itself for the launch of its latest malt beverage product. Adding to its line of Natural Ice products, the company be introducing its Natty Rush line of three malt drinks this fall.
Kraft Heinz, Oprah partner on refrigerated foods line

PITTSBURGH and CHICAGO — Kraft Heinz’s latest line of products has a big name behind it. The company has teamed up with Oprah Winfrey to introduce O, That’s Good!, a line of four soups and four sides, the first product launch from Winfrey and Kraft Heinz’s Mealtime Stories joint venture company.
Q&A: Mars Wrigley Confectionery’s Menyhart discusses category innovation

In fall 2016, Mars brought together its chocolate and Wrigley segments under Mars Wrigley Confectionery in an effort to better deliver innovative products that address consumer desires and insights. Since then, the division has been busy. In 2017 alone, Mars Wrigley Confectionery has brought beloved U.K. brand Maltesers to the United States, introduced the now-permanent M&M’s Caramel variety — as well as several new varieties and flavors of its biggest brands — and redesigned several of its brands’ packaging.
Reynolds introduces 3 new products

LAKE FOREST, Ill. — Reynolds Consumer Products is expanding its selection with three new additions across its Reynolds Wrap and Reynolds Kitchens brands. The company is introducing Reynolds Kitchens Parchment Paper with SmartGrid and Wax Paper Sandwich Bags, as well as small-sized Slow Cooker Liners.