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Mondelez expands portfolio with Burton's Biscuits license acquisition
DEERFIELD, Ill. -- Mondelez International is acquiring a license that enables the company to manufacture, market and sell Cadbury-branded biscuits around the world.
The company announced Friday that it has signed an agreement to purchase the license from Burton's Biscuit Company.
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Study: Back-to-school shopping just getting started
Back-to-school promotions seem to start earlier and earlier each year. But most consumers aren’t buying the pitch.
That’s one of the findings of a new report by A.T. Kearney in which the majority of consumers surveyed said they planned to do most of their BTS shopping in August and September. (Only 4% of shoppers did any of their shopping as early as July 4.) And in another nod to the "old school" shopper, the study suggests that brick-and-mortar will still make or break back-to-school sales.