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Kool-Aid launches new ad campaign coinciding with new drink mix
NORTHFIELD, Ill. — Kool-Aid, a Kraft Foods brand, announced today the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.
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Study finds skepticism about organic among consumers
NEW YORK — A majority of surveyed adults in the United States regards organic as an excuse to charge more for food, according to a new study.
The March Harris Poll of 2,276 adults found that those expressing concern for the environment grew from 31% last year to 38% this year, but 59% of respondents saw labeling foods and other products as organic was an excuse to charge more.