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  • Bayer introduces Resultix tick spray for cats and dogs

    SHAWNEE, Kan. — Bayer HealthCare's animal-health division has introduced a new spray for killing ticks in cats and dogs, the company said.

    The company debuted Resultix at the opening of BarkWorld Expo, a pet social media conference in Atlanta that took place on Oct. 26.

    The spray is designed to dissolve the outer wax layer that covers the tick's cuticle, its hard shell, resulting in the parasite's uncontrollable water loss and death within three hours.

  • Medagate introduces restricted-spend platform that incentivizes wellness through Fred's

    REDWOOD CITY, Ga. — Medagate on Thursday announced the first implementation of its 2.0 restricted-spend platform, which encourages eligible consumers to make healthy living choices by purchasing qualified items at the point of sale. Fred's Super Dollar stores in North Carolina and Georgia will be the first stores to implement the new capabilities. 

  • Evolving a brand in the pursuit of Wellness

    Drug stores, especially chain drug stores, brand themselves differently. But once customers step through the doors, they tend to only see slight variations of the same thing: the same shelves, too tall for mere humans to reach the top without a ladder; the same product categories every other drug store carries; the same pharmacy counter in the back of the store; and the same cash registers in the front. Some stores have carpets, others have tile floors.


  • Rite Aid finds the magic words: Wellness empowerment

    The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


    It is those two words that have helped inform Rite Aid’s entire wellness platform, from the introduction of its wellness+ loyalty card program in 2010 to the rollout of its new Wellness stores, beginning in 2011. It is those two words that have helped reinvigorate Rite Aid’s business — from how the store is formatted and how it looks, to the energy that pops among Rite Aid’s Wellness Ambassadors. 


  • ReportersNotebook — Consumables, 12/10/12

    SUPPLIER NEWS — Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.


  • Draining devices demand heavy-duty power

    Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


    That’s good news for a category that has seen a fair share of decline in recent years. Freedonia Group sees a shift in the product mix toward more expensive primary batteries, particularly superpremium alkaline and primary 
lithium products.


    Alkaline batteries will continue to dominate the market, and should generate 84% of sales in 2015.

     

  • List price change vs. retailer margin

    The economy continues to be the single largest influencer in the growth of the health, beauty and wellness industry. The annual inflation rate has averaged just more than 2% during the past five years. More than ever, consumers are focused on living well with less and are making every effort to save money. Manufacturers are struggling to manage the ever-increasing cost of goods sold, and retailers are under tremendous pressure to increase profits in a very competitive environment.


  • Partnering with suppliers to create a rich, innovative experience for customers

    The success of Rite Aid’s Wellness store is in the experience. It’s welcoming. It’s engaging. And across various touchpoints throughout the store, it helps guide Rite Aid customers toward however it is they define “well.” That’s as much a function of design of the stores as it is the people and the products in those stores.


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