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Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz. The smaller sized Clorox concentrated regular bleach is easier to pour into the small compartments in high-efficiency washing machines. 


Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


OAKLAND, Calif. — Clorox has introduced a line of cleaning products aimed at Hispanic consumers.

ATLANTA — Newell Rubbermaid has introduced its collection of customizable, modular food storage containers.

DURANGO, Colo. — Zuke's has expanded its line of all-natural pet treats.

Supers-Zuke's semi-moist, low gluten, antioxidant and nutrient-rich superfood treats deliver a mix of nutritious ingredients and antioxidants in three flavors, each representing different classes or superfoods: Super berries, super betas and super greens.

ORLANDO, Fla. — LifeProof has introduced a new protective, waterproof case for the iPhone 4 and iPhone 4S.

TEWKSBURY, Mass. — Holistic Select has added two new grain-free recipes to its lineup.

NEW YORK — Private label is continuing to hold its own as U.S. shoppers are reluctant to return to their old purchasing habits, according to a new Accenture study.

Accenture, which conducted an online survey using a representative sample of 500 U.S. consumers in May and June 2012, found that about two-thirds of shoppers surveyed (64%) admitted that their grocery carts were at least half full of private-label products, while 39% said they have increased their purchase of store brands in recent years as a result of the tough economic times.