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Vodka and malt beverage brand Smirnoff today announced the expansion of their Premium Flavored Malt Beverage line with two new products: Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit.

The Smirnoff Signature Screwdriver beverage (5.8% alcohol by volume) recreates the flavor of the popular vodka and orange juice cocktail, joining the other three flavors in the line: Blueberry & Lemonade, Cranberry & Lime and Classic Lemonade. 

BROOKLYN, N.Y. — Bic Flex4 razors now is the official sponsor for the Tough Mudder series, the nation’s fastest-growing and most-recognized endurance series, according to the company.

Founded in 2010, Tough Mudder events were constructed by British Special Forces to offer a 10- to 12-mile trail-running experience. Courses are designed to test participants' fitness, strength, stamina, mental grit, teamwork and toughness in a one-day challenge, according to the company. Events are not timed and are won by all those capable of completing the course.

SPOKANE, Wash. — Zak Designs has introduced new mealtime products ideal for college students.

The new Back to College line, includes durable dinner plate, individual bowl and 24-oz. tumbler, along with a 14-oz. double-wall travel tumbler and 25-oz. Tritan water bottle.

Each of the items are available in Muppets characters or Hello Kitty, Zek Designs said.

WAITSFIELD, Vt. — Verilux is gearing up to launch new lighting products this spring.

MARION, N.Y. — Seneca Foods has bolstered its Aunt Nellie's brand by launching a new pickled beets item.

Seneca Foods VP Bruce Wolcott said Aunt Nellie's new baby whole pickled beets "merges the continued popularity of beets with the small bites trend."

Aunt Nellie's baby whole pickled beets now are available at stores nationwide.

OAKBROOK TERRACE, Ill. — Automated retail kiosks operator Redbox has agreed to purchase assets from NCR's entertainment line of business, including DVD kiosks, certain retailer contracts and DVD inventory.

NCR, which will be paid up to $100 million for the assets by the Coinstar subsidiary, said the business move is part of an effort to focus on other targeted industries.

In line with the assets purchase, Coinstar said it will also will enter into a strategic supplier arrangement where it will purchase product and services from NCR.

NOVI, Mich. — The Chain Drug Marketing Association last month recognized several members at the association's 86th Annual Trade Expo in Kissimmee, Fla.

CDMA awarded Powhatan Pharmacy Member of the Year; Today’s Optical was awarded Associate Member of the Year; Guardian Drug Company was named Store Brand Supplier of the Year; and Rochester Drug Company was named Store Brand Member of the Year.

BETHLEHEM, Pa. — Hot Tamales is spicing up its cinnamon candies with a new product.

Hot Tamales 3 Alarm variety delivers three levels of intense cinnamon heat, the company said. Touting seven calories per serving and zero grams of fat, the new candies are kosher and glutne free.