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BILLUND, Denmark — Lego has introduced a new line of construction toys that caters to girls ages 5 years and older.

Lego Friends, the company said, is a collection that will consist of 23 products that tailor the Lego construction experience to the demographic, the company said. The sets now will roll out through summer 2012.

NEW YORK — Nielsen Holdings on Monday announced that Rick Kash has been appointed vice chair and will join CEO David Calhoun and vice chair Susan Whiting in the office of the CEO. Nielsen also named Mitchell Habib COO.

Bebida Beverage Company today announced that it is expanding its product line, which in January will include the new Relax 5, a 2-oz. orange-flavored relaxation shot that contains a supplement blend with melatonin.

“Relax 5 has a great taste and truly is liquid heaven for those who suffer from stress, anxiety and poor sleep,” said Brian Weber, CEO of BeBevCo.

SALT LAKE CITY — Vandor is introducing a line of acrylic travel cups and ceramic travel mugs to its lineup of products featuring legendary licenses, and also has added the Grateful Dead to its roster of pop icon licenses.

The Grateful Dead license embodies the philosophy and spirit of the sixties counterculture movement, according to the company. The licensed line will include drinkware, tin totes, stationary, shopper totes and clocks featuring highly recognizable Grateful Dead imagery.

MATTHEWS, N.C. — Family Dollar Stores on Monday named Paul White to the position of EVP and chief merchandising officer. White will report to Mike Bloom, president and COO.

“Through Paul’s leadership and strategic vision, Family Dollar has created a compelling mix of discretionary merchandise, which has led to a more fun place to shop for our customers,” Bloom said. “Paul’s promotion will help us continue to broaden our appeal and deliver greater value to our customers.”

BILLUND, Denmark, and BURBANK, Calif. — A line of build-and-play construction sets based on the "Lord of the Rings" trilogy and the upcoming film "The Hobbit" is coming to retail.

Lego and Warner Bros. Consumer Products said it will introduce the Lego The Lord of the Rings construction sets are slated for a global launch beginning in June 2012 in the United States, with Lego The Hobbit: An Unexpected Journey scheduled for release later in the year.

CINCINNATI — Procter & Gamble is emphasizing its "Have You Tried This Yet?" campaign by offering consumers two new ways to test out P&G brands.

COSTA MESA, Calif. — Project 7 has appointed Laura Wasser as its new VP marketing.

Prior to joining the company, Wasser worked at Hurley — a youth lifestyle brand rooted in surfing, skate, music and art — where she led all marketing strategy, development, and sales execution.

Project 7 is a cause-related company that makes everyday consumer goods that donates funds to seven areas of need when its products are purchased. The company currently has distribution in Walmart stores.