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PURCHASE, N.Y. — Mountain Dew is putting its diet drink in the spotlight.

Featuring the tagline, "Diet Tastes Better on the Mountain," the new Diet Mountain Dew campaign debuted this week with a 30-second television spot that features two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew.

CINCINNATI — Febreze officially has launched a new campaign that features real people participating in live scent experiments.

The air freshener brand's Breathe Happy campaign shows consumers' reactions to odor scenarios and the "air transformation" that Febreze provides, the company said.

VERNON, Calif. — Van's Natural Foods has rolled out two frozen breakfast items that aim to please the whole family.

Van's muffin crowns and waffle sticks offer families a nutritious alternative to processed frozen breakfast items, the company said. The muffin crowns, which are 120 calories or less per serving, provide 6 g of fiber and 3 g of protein. Van's muffin crowns are available in Triple Chocolate and Wild Blueberry flavors.

CONCORD, Mass. — Tea Forte has introduced a new line of beverages that are designed to improve one's skin.

New Skin-Smart teas are blended with polyphenols, which are designed to help fight against visible signs of skin aging, according to the company. The teas are available in 16-count filter bags for a suggested retail price of $5.95 and include the following flavors:

• Cucumber mint with green tea for youth recovery;

• Honey yuzu with green tea for natural renewal;

FRESNO, Calif. — Consuming nuts in place of carbohydrates may help improve long-term blood-sugar control and lower cholesterol levels among Type 2 diabetics, according to a new study.

NEW YORK — Discovery Communications recently announced the launch of a line of branded Discovery Fit & Health consumer products designed to provide proactive health and fitness lifestyle solutions for health-conscious consumers.

CHICAGO — Tampico Beverages is celebrating the launch of its citrus juice drink in a 20-oz., single-serve option.

The company said that Tampico's new convenient packaging is ideal for on-the-go consumers.

SUPPLIER NEWS — Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide. Each serving of the new cereal, which features caramel-flavored boulders and dinosaur bones, contains 110 calories and 16 g of whole grains, while providing 10 essential vitamins and minerals, Post said. Post said it will continue to introduce more limited-edition Boulders flavors throughout the year.