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  • Stride seeks to break records with new campaign

    EAST HANOVER, N.J. — Kraft Foods is boosting its marketing efforts for its Stride gum brand with a new campaign.

  • GMDC delivers nearly 11,000 appointments, calls for a renewed focus on general merchandise

    ORLANDO, Fla. — The Global Market Development Center’s General Merchandise Marketing Conference held here earlier this month provided for almost 11,000 appointments, in addition to 169 senior executive conferences that were piloted at the GM event, the association reported Tuesday.

  • Lighten up with LEDs

    AMSTERDAM — Royal Philips Electronics has added the EnduraLED A21 17-watt bulb to its lineup of LED bulbs. The new bulb is designed to replace the 75-watt incandescent bulb while reducing energy consumption by 80% and lasting 25 times longer.

  • Keebler launches granola fudge bars

    BATTLE CREEK, Mich. — Keebler has introduced a wholesome sweet treat.

    New Keebler granola fudge bars feature oats, rice, honey and real Keebler fudge, and are a good source of fiber and whole grains, the brand said.

    Keebler granola fudge bars are available at retailers nationwide in the granola bar aisle for a suggested retail price of $3.09.

  • Magic Bullet, Jenny McCarthy launch Rescue Bullet

    LOS ANGELES — Magic Bullet has teamed up with celebrity mom Jenny McCarthy to introduce a limited-edition product designed for McCarthy's charitable organization, Generation Rescue.

    New Rescue Bullet is a blue, limited-edition Magic Bullet that will benefit Generation Rescue, an organization that provides guidance and support for medical treatment, which directly improves the quality of life for children living with autism spectrum disorders, as well as for all families in need.

  • ReportersNotebook — General Merchandise, 6/27/11

    SUPPLIER NEWS — Pampers has introduced Prints, a limited-edition diaper line with designs that include floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers are available through the summer in sizes 1 through 4.

  • Consumers continue to pamper their pets

    Consumers may have tightened their belts in the current economy, but they aren’t skimping when it comes to their pets. The American Pet Products Association’s annual review of spending data revealed that overall spending in the pet category grew more than 6% to more than $48 billion in 2010.

  • Planters re-enters peanut butter biz

    NEW YORK — Planters is bringing back its peanut butter business, according to published reports.

    The company, which recently gave its Mr. Peanut brand mascot the chance to speak — giving him the voice of Robert Downey, Jr. — will reintroduce creamy and crunch peanut butter varieties, according to a New York Times blog. To mark the return into the peanut butter category, Planters is introducing a mascot for the products who will be called Peanut Butter Doug, the Times said.

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