Cheez-It launches Extra Crunchy crackers
Cheez-It fans can look forward to an extra crunch when snacking on the brand’s newest launch.
The Extra Crunchy crackers were created to deliver an amped-up snacking experience, the brand stated.
“Our fans trust us to deliver a classically crunchy taste with all of our crackers, but we wanted to turn up the volume with Cheez-It Extra Crunchy,” said Cara Tragseiler, senior brand director for Cheez-It. “With a generous sprinkle of seasoning and a multi-sensory crunch, these two new products will deliver on fan demand for an even louder, flavorful way to snack on their favorite crackers.”
[Read more: Cheez-It takes on puffy, airy texture with Puff’d line]
Available in two varieties, consumers can choose from:
- Extra Crunchy Bold Cheddar: Made with a real cheese taste, it is seasoned with bold cheddar notes and contains an intense crunch; and
- Snap’d Extra Crunchy Sharp White Cheddar: Featuring the crispy-thin texture of the Snap’d line, the crackers are infused with notes of sharp white cheddar and deliver double the crunch.
[Read more: Cheez-It turns up the heat with Snap’d Scorchin’ Hot Cheddar snacks]
The new Cheez-It Extra Crunchy snacks will be available in the snack aisle at retailers nationwide throughout the month.