CHPA’s Health In Hand Foundation announces 2024 U.S. Self-Care Marketing Award winners, new board member

The Consumer Healthcare Product’s Association’s Health In Hand Educational Foundation held its 9th Annual Gala recently at The Bellevue Hotel in Philadelphia, where it honored self care marketing awards recipients and named a new board member. 

The fundraiser brought together 350 attendees from 98 companies across the self-care industry to celebrate and support the Foundation’s consumer-focused work to help people live happier, healthier lives through responsible self-care.

"Our annual Gala underscores our industry's broad commitment to Health In Hand’s mission of reaching, educating, and empowering more consumers each year,” said Mary Leonard, executive director of Health In Hand. “It was a pleasure to return to the Bellevue for another celebration of our record-breaking success, and we are incredibly appreciative of the support shown by last night’s attendees and sponsors.” 

The evening featured the 2024 U.S. Self-Care Marketing Awards, honoring grand prize winners across 10 categories as well as a People’s Choice Award, recognizing the strategic innovation and marketing expertise of CHPA member companies. This year’s competition had the highest participation rate since its inception in 2019, with a 15% increase in submissions over 2023. Submissions for 2024 were also the most diverse campaigns in terms of representation across OTC medicines, consumer medical devices and dietary supplements, with oral health and sexual health emerging as new areas of focus for brand submissions. 

[Read more: How CHPA is keeping up with the evolution of personal health care]

“Each year, we grow increasingly impressed by the quality, creativity, and exceptional caliber of submissions,” Leonard continued, “with this year’s entries setting a new standard. Congratulations to our finalists and winners for being outstanding marketing leaders in our industry, and a special thank you to our esteemed judging panel for their time and expertise in scoring this year’s nominations. "

In addition to highlighting Health In Hand’s key 2024 educational initiatives, the event program also included the announcement of the Foundation’s new board member, Mark Pearson, Reckitt’s vice president of marketing health, and the winners of the 2024 U.S. Self-Care Marketing Awards. 

“I’m thrilled to welcome Mark Pearson to our board. Mark brings a unique set of skills and extensive experience in the consumer healthcare industry on a global scale,” said Leonard. “As the Foundation pursues multi-faceted public health initiatives and robust fundraising efforts, Mark will add tremendous value and guidance to support our mission-critical work.” 

A full list of the 2024 U.S. Self-Care Marketing Award winners can be found here.