The brand's new ten flavor offerings include lively lemon, lemon lime, zesty lime, orange, triple berry, summer strawberry, raspberry lime, black cherry, pomegranate lemonade and simply bubbles.
Fiji's latest innovation evolved out of the success of the 700mL bottle, which sold more than two million cases in the last year and increased year-over-year shipments among retail, on-premise and home delivery by over 50%, the company said.
Campbell will be combining the Pepperidge Farm and Snyder’s-Lance portfolios to form a new unified snacking organization in the United States, to be called Campbell Snacks.