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Hostess brings Molten Lava Ding Dongs to freezer aisle
KANSAS CITY, Mo. — As part of its efforts to move beyond the snack aisle, Hostess Brands has introduced a new addition to the freezer section with Molten Lava Ding Dongs. The launch follows the company’s first foray into the freezer aisle last summer with Deep-Fried Twinkies and a line of ice cream flavors inspired by classic Hostess treats.