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Survey: Self-gifting a burgeoning trend, especially among men
SARATOGA, Calif. — Men have become significant players participating in a self-gifting trend, according to a survey released Wednesday by Roku. When it comes to self-gifting, men are most likely to hide their gift (43% more likely than women), claim it’s from someone else (150% more likely) or even create an imaginary friend (118% more likely) rather than own up to the purchase, according to the survey conducted by Omnipulse on behalf of Roku.