Consumables

BATTLE CREEK, Mich. – Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

"We are building off these [snack] brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs," said Alan Gravely, SVP marketing and innovation for Kellogg Snacks.

DENVER — Ibotta on Friday officially launched its free mobile application for iPhone users that gives consumers a new way to earn as much as $40 in cash each time they shop. With Ibotta, consumers earn cash rewards for answering a trivia question, watching videos and/or providing feedback on their favorite products, then buying the products in major national retailers, such as Walmart, Target and Walgreens.  

STAMFORD, Conn. – Current Nestlé Waters North America president and CEO Kim Jeffery will step down from the role after 20 years, to assume a nonexecutive chairman position on Feb. 1, 2013, the company announced on Thursday. He will be succeeded by Tim Brown, current president and CEO of Nestlé Canada.

Brown, 49, has served as president and CEO of Nestlé Canada since 2010, overseeing such global brands as Lean Cuisine, Kit Kat and Smarties. Previously, Brown spent 22 years at Nestlé Waters North America as EVP retail operations and general manager.

CHICAGO — Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

LONDON – The makers of Aquatina, the collapsible pocket drinks bottle, have launched its successor, Ohyo, the company announced on Thursday.

Ohyo, currently available from Ohyo.me, has a pop-out spout so the product can be used one-handed, making it suitable for children, commuters and gym users.

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


SANTA MONICA, Calif. — Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


New flavors will include cranberry, lime and blueberry, in a red, silver and blue can, respectively. The new products mark the first time Red Bull has added new flavors to its offerings, something competitors have already done. Red Bull is the category dollar volume leader in 2012, according to Nielsen figures, with a 42% dollar share vs. 35% for 
competitor Monster.

MATTHEWS, N.C. — Family Dollar on Thursday announced it is expanding its holiday selection to include hundreds of toys and gifts retailing for $10 or less. 

"We know our customers look to Family Dollar to help them celebrate the holidays," stated Michael Bloom, Family Dollar president and COO. "This year, we are proud to offer an expanded selection of items to make this holiday season even more memorable and budget-friendly."