Consumables

CVS Caremark is reinventing pharmacy and unlocking the full potential of its distinctive model. The company is doing this by capitalizing on what Larry Merlo, president and CEO, has referred to as “integration sweet spots,” which are capabilities unique to CVS Caremark’s integrated model. In this issue of DSN, we explore what we believe are 10 keys to driving growth across CVS' network and transforming the retail health landscape.

FORT LAUDERDALE, Fla. — Scottish Spirits Imports is introducing a product that can be enjoyed on the go by featuring a resealable latex cap.

Scottish Spirits in a Can features the brand's single grain scotch whisky, containing 40% alcohol by volume and 80% proof, in a 100% recyclable aluminum can.

The suggested retail price is $5 for a can (12 fl. oz./355 ml) and is expected to roll out next month.

GLENVIEW, Ill. — Kraft Foods has unveiled Kraft Fresh Take, the company's latest mealtime solution, in dairy aisles nationwide.

Kraft Fresh Take combines Kraft Natural cheeses and seasoned breadcrumbs that are designed to provide a "flavor upgrade" to ordinary dishes, the company said. The product launch also includes a website, KraftFreshTake.com, which houses recipes that use Kraft Fresh Take as an ingredient.

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

The company said its new Dannon Oikos Greek yogurt ad is part of a fully-integrated marketing campaign designed to emphasize its better-for-you position in the market. The ad will feature actor John Stamos, who appeared in a Dannon Oikos Greek yogurt last August.

EL SEGUNDO, Calif. — Fresh & Easy has introduced its own line of vitamins and supplements that includes 20 products.

Fresh & Easy said its vitamins and supplements provide many benefits, including supporting bone, urinary tract, prostate, heart, immune system, joint, prenatal, digestive, eye and general health. They also provide antioxidant support, help energy metabolism and provide sleep support, the company said.

The line ranges in price from $2.99 to $10.99.

MOUNT LAUREL, N.J. — A weight-loss products and programs provider has launched two new salad spray dressings.

Robard said its balsamic vinaigrette and honey mustard are designed to aid portion control and maintain dieter compliance by being packaged in portable sprayer bottles (versus traditional pour bottles).

Click here for more information.

ENGLEWOOD CLIFFS, N.J. — Bertolli's frozen meal soup line is celebrating National Soup Month by partnering with Feeding America.

As part of the "Ladles of Love" program, Bertolli said it is encouraging fans to visit its Facebook page and click on the "Ladles of Love" tab and help fill an interactive soup bowl to help provide 400,000 meals to Americans at risk of hunger. Bertolli will provide a $2 off coupon for its frozen meal soup products to the first 10,000 participants.

MELVILLE, N.Y. — Hain Celestial's board of directors has expanded to 11 members with the election of Madison Square Garden Sports president Scott O'Neil.