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Sweet dreams
MIAMI — Dream Products has ramped up distribution on its Dream Water enhanced water. Dream Water is the first water formulated to help consumers relax and fall asleep. Dream Water is formulated with a blend of natural ingredients, including GABA, melatonin and 5-htp tryptophan.
The product, which contains zero calories and has no preservatives, is available in an 8-oz. bottle in two flavors, Lullaby Lemon and Snoozeberry, with a suggested retail price of $2.49; and in a 2.5-oz. shot in two flavors, Lullaby Lemon and I Dream of Kiwi, with a SRP of $2.99.
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Functional beverages help juice up sector
Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.