Consumables

EAST HANOVER, N.J. The iconic, silent spokesman of Planters is speaking for the first time in 94 years, thanks to the nut brand's new marketing campaign.

Mr. Peanut will be featured in a series of stop-motion animation commercials that bring to life the “naturally remarkable” world of Planters. Lending his voice to Mr. Peanut for the Naturally Remarkable campaign is actor Robert Downey, Jr.

ELMWOOD PARK, N.J. Household paper goods manufacturer Marcal has appointed a new CEO.

Fred Smagorinsky joins Marcal from Schofield Stone, a privately held quarrier, fabricator, wholesaler and retailer of natural stone products, where he served as CEO. Smagorinsky also served as an executive at Sealed Air Corp., a global food and specialty packaging leader. "I'm joining a talented team at an exciting time, with consumer awareness of recycled paper goods and their environmental benefits growing rapidly," Smagorinsky said.

SEATTLE Amazon.com announced that it has reached an agreement to acquire Quidsi, which operates Diapers.com, an online baby care specialty site, and Soap.com, an online site for everyday essentials.

Jeff Bezos, founder and CEO of Amazon.com, said, “This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive.”

HERSHEY, Pa. One of Hershey's popular mint brands is adding a powerfully cool taste experience to its line.

Ice Breakers Frost sugar-free mints are coated with xylitol, cooling and flavor crystals and will be available in Wintercool and peppermint varieties.

NEW YORK While many consumers claim to have adjusted their diets to include more healthy foods and beverages, new data suggested that there may be a disparity between what is considered "good" by consumers and by experts.

Anew poll by Harris Interactive, conducted between Sept. 14 and 20 among 2,620 adults, found that the majority of all adults claimed that they:

LOS ANGELES Two supermarket chains owned by Kroger announced their fundraising efforts to benefit local food banks.

Ralph's and Food 4 Less said that they are collecting donations to help local food banks and families in need through their checkstand canisters. Each retailer kicked off their respective Bringing Hope to the Table initiatives, which include an annual cause-marketing partnership with Feeding America that generated more than $200,000 for Feeding America-affiliated food banks this year.

ATLANTA Coca-Cola is beefing up its noncarbonated beverage portfolio with four new varieties of Fuze and Gold Peak teas.

According to published reports, Fuze raspberry and unsweetened green tea should be available by December, with green tea and tropical versions of Gold Peak available early next year.