CosPro Marketing rolls out new Target Market Product Sampling program

CosPro Marketing announced the opening of its 2021-2022 sales for three of its Target Market Product Sampling programs.

The three tiers include diversity, college/teen and men’s categories, which can aid beauty, personal care and wellness brands in driving boosts to their in-store or online traffic, the Winter Park, Fl.-based company said.

With its diversity aspect, the company said it can help brands reach consumers at African American and Hispanic centric attended events, and up to 20,000 reusable bags are to be distributed person-to-person at multicultural events and parades in such markets as Maryland, New York, New Jersey, Pennsylvania and California.

In the teen and college student tier, the company will place sample bags on co-ed dorm room doors of five colleges nearby three major drug store chains and two mass merchandisers beginning in August.

For the men category, CosPro Marketing will distribute sample bags during college football tailgates, as well as at exits of five NFL games this year.

Each sampling program will follow COVID-19 precautions. Dates and events may be subject to change depending on regional vaccination schedules, the company said.