Coty enters metaverse with campus for global workforce
Coty is taking a step into the metaverse with the help of tech innovator Spatial.
The two companies created an internal metaverse for the beauty company’s 11,000 global employees.
The virtual campus, built with 3D technology, aims to upskill Coty’s global workforce and empower future innovation for its portfolio of brands, the company said.
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“Coty is committed to being a leader in digital and continues to push the boundaries of innovation,” said Coty chief digital officer Jean-Denis Mariani. “With Coty Campus, we are proud to leverage Spatial’s Web3 and gaming technology on a groundbreaking scale to create new immersive experiences that will provide the most interactive solutions for collaboration and co-creation. Coty is thrilled to be the first beauty company to embark on this kind of project.”
Using desktop and mobile technology from Spatial, the Coty Campus looks to integrate such tools as text and vocal chat discussions, screen and filesharing and customizable avatars. In addition, it also looks to gamify global collaboration and engagement through a "phygital" (physical and digital) rewards system based on item collection, location exploration and quest fulfillment.
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“Partnering with Coty to create and launch Coty Campus is a significant industry milestone, reinforcing Spatial's commitment to developing accessible virtual experiences that foster engaging and meaningful connections across web, mobile, and VR. Together, we take pride in pushing the boundaries of technology and crafting new models for scalable gamified experiences for Coty's 11,000 global associates,” said Spatial global director of partnerships, Gianna Valintina.