Cough-Cold and Flu

More than 300 retailers and manufacturers gathered for the ECRM Cough-Cold conference in Chicago in February, all eager to see what steps can be taken to get shoppers even more engaged with this growing, yet complicated category.

For the calendar year 2017, homeopathic remedies generated $400.9 million in sales on growth of 1.2% across total food, drug and mass multi-outlet centers, SPINS reported.

Current data indicate that the 2017-2018 flu season peaked at 7.5% in early February (during week 5) and is now on the decline.

The RLA Collective/BrandPerx survey looked at what categories of over-the-counter products doctors are most often recommending to patients and what drives these recommendations.

The company is finalizing plans to launch Perrigo's wholly owned store brand equivalent of Mucinex DM Maximum Strength for the 2018 cough-cold season.

The Walgreens Flu Index is a weekly report developed to provide state- and market-specific information regarding flu activity.

Vaccine efficacy was highest against moderate-to-severe influenza, where the disease is associated with the greatest medical and socioeconomic burden.

Early vaccine effectiveness estimates show that flu vaccine has reduced the risk of having to go to the doctor due to flu by 36% overall through Feb. 3.