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Winter is coming, and so is cough-cold season
CHICAGO — Winter is coming, and with it the sneezes and sniffles, the wheezes and coughs that typically make for a robust cough-cold season. According to a Neilsen blog post from Wednesday, more than half (59%) of annual over-the-counter cold and flu medications were purchased between November 2016 and January 2017, according to Nielsen retail measurement sales for the 52 weeks ended Aug. 26, 2017.
Overall, dollar sales grew 7% during last year's 2016-17 cold and flu season, compared to the 2015-16 period, Nielsen reported.