CoverGirl adds skin care-inspired cosmetics to Simply Ageless collection

CoverGirl’s Simply Ageless collection is expanding with the addition of four new skin care-inspired products.

The new face, eye and lip products, which are infused with such ingredients as hyaluronic complex, vitamin C and niacinamide, can help users create a full face of makeup.

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Products consumers can be on the lookout for include:

• Triple Action Concealer, designed to depuff, smooth, conceal, brighten and reduce the appearance of wrinkles, it can help users obtain a more wide-awake and youthful look. Featuring a cooling ceramic wand that glides easily onto the skin without tugging our pulling the sensitive under-eye area, it is available in 10 shades;
• Lash Plumping Mascara, formulated to help users obtain youthful-looking plumped lashes that can become thicker, longer and stronger. Infused with lash-loving ingredients, this 3-in-1 primer, serum and mascara contains a soft, curved brush that coats every lash for buildable volume and definition without clumping, and comes in four shades;
• Lip Flip Liner, designed to contour lips and build dimension, this skin care-inspired lip liner contains a formula of hyaluronic complex, aloe vera extract and vitamin E to leave lips looking healthy, supple and volumized. Featuring a wide-angled tip for volume, definition and overdrawn lips, the liner’s smooth texture and color does not bleed into lines or feather, glides across lips without tugging, and is available in 10 shades; and
• Moisture Renew Core Lipstick, made to provide a burst of color and moisture, it is infused with hydrating ingredients for healthy-looking, supple and volumized lips. With one swipe, lips are left with vivid color that also hydrates and leaves a plush appearance. The line is available in 12 shades that do not feather or bleed into lines and do not contain fragrance.

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CoverGirl’s Simply Ageless Moisture Renew Core Lipstick and Lash Plumping Mascara are available for purchase at mass-market, drug store, food and e-commerce retailers nationwide.

The Simply Ageless Triple Action Concealer and Lip Flip Liner will be available in June.