CoverGirl celebrates Earth Month with limited-edition collection
CoverGirl is continuing to advance its environmental efforts toward a sustainable future with a brand-new product launch.
New from the beauty brand is a limited-edition collection that celebrates Earth Month and honors the planet.
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Featuring a tinted lip balm in limited-edition shades and names inspired by Mother Nature, the line also includes mascara and powder that have been upgraded to include packaging made from FSC-certified paper sourced from well-managed forests, the company said.
The full CoverGirl Earth Month collection includes:
- Clean Fresh Tinted Lip Balm, a vegan sheer tinted lip balm infused with hydrating ingredients to lock in moisture for up to 24 hours, gives lips a hint of color. Made without animal-derived ingredients, the limited-edition shades come in a No Tint option in Earth’s Mighty Oak; Under a Juniper Tree and Leaves You Smiling shades; and Pink/Red tints that range from Beneath Cherry Blossoms, Red Maple Bloom and Deep Into Redwoods;
- Clean Fresh Pressed Powder, a pressed-powder foundation formulated without talc, parabens, formaldehyde, phthalates, mineral oil and sulfates. Designed to give skin a fresh, natural-looking appearance that does not cake, it contains tapioca and aloe vera. The powder, which comes with a vegan foam puff for application, is available in six shades; and
- Lash Blast Clean Volume Mascara, made with a clean, vegan and cruelty-free formula, features a brush designed to reach each and every lash, delivering extra volume. Featuring a formula that does not smudge or clump and lasts all day, the mascara is infused with argan oil and marula oil to leave lashes feeling conditioned.
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All the CoverGirl products are Leaping Bunny Approved by Cruelty-Free International and will be available in the limited-edition Earth Month packaging throughout April at mass market, drug store, food and e-commerce retailers.