CoverGirl harnesses power of skin care, makeup in latest foundation launch
There’s a new CoverGirl product in town.
The beauty brand recently announced the launch of its Simply Ageless Skin Perfector Essence Foundation.
Formulated as a skin care and makeup hybrid, the product uses Microdroplet Technology to suspend pigmented capsules of foundation in a transparent essence.
[Read more: Kao releases re/cover’s eczema relief system]
Featuring .5% Bakuchiol, a plant-based retinol alternative ideal for sensitive skin, the foundation’s skin-plumping formula aims to reduce the appearance of fine lines and wrinkles, as well as help increase skin’s firmness, the company said.
Made with a clean formula that consists of 71% water, the foundation offers a burst of moisture while each pigmented capsule blends easily into the skin for an even tint that leaves behind a more youthful complexion.
Available in eight flexible shades that range from light to deep, the Simply Ageless Skin Perfector Essence Foundation is formulated with clean and vegan ingredients, and does not contain parabens, sulfates, phthalates or mineral oil, the company said.
[Read more: La Roche-Posay broadens skin care innovations with 3 launches]
The dermatologically tested product is also non-comedogenic and Leaping Bunny Approved by Cruelty Free International.
Starting at an SRP of $15.99, CoverGirl’s Simply Ageless Skin Perfector Essence Foundation is available for purchase at mass market, drug store, food and e-commerce retailers nationwide.