CoverGirl reduces plastic in pressed powder packaging

CoverGirl is continuing its efforts towards sustainable packaging by using 35% less plastic in each of its compacts.

The beauty brand is altering the packaging of its Clean Pressed Powder collection across its Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder and Clean Fresh Pressed Powder products.

“CoverGirl continues to make good-for-you makeup and skin care, prioritizing the health of our consumers and the planet. Today, as the brand celebrates its 60th anniversary, we are building on this heritage and expertise, taking the next step in our journey towards more sustainable and clean beauty,” said Stefano Curti, chief brands officer at Coty. 

“I am delighted that this initiative means eliminating some plastic by ensuring our Clean Pressed Powders now have 35% less plastic per compact — a tangible example of Coty’s commitment to more sustainable packaging through our Beauty That Lasts initiative," he said. "As a brand, CoverGirl continues to identify areas where we can reduce our environmental impact, continuing to lead the way as the original clean brandm which our consumers are proud to stand behind.”