CoverGirl’s Lash Blast Mascara goes clean

CoverGirl’s mascara is taking on a clean, sustainable, vegan and cruelty-free format.

The beauty brand announced the launch of its new Lash Blast Clean Volume Mascara, which not only looks to deliver serious volume but does so without the parabens, sulfates, talc and mineral oil.

Instead, the mascara contains such ingredients as argan and marula oils to leave lashes feeling conditioned, the company said.

Featuring a formula that does not smudge, or clump and lasts all day, the Lash Blast Clean Volume Mascara is available in four shades — pitch black, very black, black and black brown.

In addition, the mascara is Leaping Bunny Approved, FCS certified, and comes in packaging that made from 80% recycled paper from well-managed forests, the company said.

CoverGirl’s Lash Blast Clean Volume Mascara will be available at Target beginning in November and launch at mass-market, drug store, food and e-commerce retailers beginning January 2021.