Curology’s personalized skin care products hit Target shelves
Personalized skin care company Curology is entering the retail space thanks to Target.
The brand announced that its individual, nonprescription products will be available online at the retailer beginning Dec. 26 and in physical Target stores starting in January 2023.
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Shoppers will be able to purchase seven of the brand’s bestselling and dermatologist-formulated products, including the Gentle Cleanser, Gel Moisturizer, Emergency Spot Patch, Everyday Sunscreen, Acne Cleanser, Cream Moisturizer and Micellar Makeup Remover.
In addition, Target also will carry an exclusive Starter Set, which contains the Gentle Cleanser, Gel Moisturizer and Emergency Spot Patches.
“Curology was the first company to make personalized prescription skin care easily accessible. Our special model connects consumers with dermatology providers who customize individual treatment plans, making better skin care outcomes attainable for millions of people. Curology now being sold at Target allows us to reach even more people with an in-store presence,” said Heather Wallace, CEO. “We are thrilled to be on Target’s shelves and offer our products online to Target’s guests as our first step into an omnichannel model. This is a pivotal moment for our company and we are proud to embark on this journey with Target at our side.”
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Founded in 2014, Curology’s products have helped consumers clear acne and dark spots, fight rosacea and aid in preventing wrinkles among other skin care concerns, the company said.
To celebrate its rollout at Target, the brand will also launch its products in updated packaging.