CVS

CVS/pharmacy certainly is the leader in terms of how to translate reams of shopper data into programs that drive profitable results. It’s been at it for almost 15 years, and its 70 million active cardholders makes for the largest loyalty program in retail pharmacy.

In a major nod to the program’s success, 67% of CVS transactions and 82% of all front-store sales are tied to ExtraCare, and card members buy 85% more items per trip versus nonmembers.

The battle to capture and retain customers in a world where price, convenience and even customer service have become commoditized is in full swing. “The risk is you end up in a loyalty war [where] companies begin to use the loyalty scheme or the loyalty component of [the card] as another form of price escalation,” warned Bryon Pearson, president of LoyaltyOne and contributing editor to Colloquy, a magazine that has covered the loyalty marketing industry since 1990. “The intelligence that sits behind these programs is where the real value is,” he said.

NEW YORK — The Northeast is still recovering from one of the worst disasters it has ever faced. Many residents remain without electrical power, while others have lost their entire homes, businesses, workplaces and in a growing number of cases, their lives.

WOONSOCKET, R.I. — CVS/pharmacy has announced that it is partnering with the American Diabetes Association as the sponsor of "A Day in the Life of Diabetes" campaign — a photo-sharing campaign on the ADA's main Facebook page.

The CVS/pharmacy ExtraCare Advantage for Diabetes program will donate $1 to the American Diabetes Association for every photo or image uploaded, up to $25,000. CVS/pharmacy will also co-host a Twitter chat on Nov. 15 with Dr. Elizabeth Seaquist, VP medicine and science for the ADA.

WOONSOCKET, R.I. — CVS Caremark announced on Wednesday a donation of more than $100,000 to the American Red Cross National Disaster Relief Fund to provide support to communities that have been affected by Hurricane Sandy.
 
A donation of $50,000 was made from the company's foundation, the CVS Caremark Charitable Trust. In addition, CVS/pharmacy is providing snacks and bottled water valued at more than $50,000 to distribute in communities in New Jersey that were impacted by the hurricane.

WOONSOCKET, R.I. — In honor of National Diabetes Month in November, CVS/pharmacy is looking to further meet the healthcare needs of those people living with diabetes by expanding its ExtraCare Advantage for Diabetes program with new support and savings.

WOONSOCKET, R.I. — As Hurricane Sandy makes landfall today, CVS/pharmacy has announced that, while complying with any mandatory evacuation orders given by local officials, it is keeping its stores in affected areas open for as long as possible. CVS is also deploying generators throughout affected markets as needed to provide power to key store locations in the event of power outages.

WOONSOCKET, R.I. — CVS Caremark’s MinuteClinic has opened three walk-in clinics inside CVS/pharmacy stores in the Asheville, N.C. area, and three additional locations are expected to open by year-end.

The new clinics are located in Arden, Asheville and Hendersonville. Three additional clinics are expected to open by the end of the year in Asheville, Brevard and Waynesville.