CVS

Overdrive.


Increasingly, chains that traditionally have not been major forces in food retailing are making bigger commitments than ever to fresh — including meat, produce and dairy — in an effort not only to help solve the nation’s growing health crisis and expand Americans’ access to nutritious food options, but also to create new reasons for customers to shop their stores.



WASHINGTON — In a move that not only shed more light on how to battle the $300 billion problem of medication nonadherence but also helped to raise consumer awareness on the importance of adherence, CVS Caremark convened its first-ever national forum in late May.


YONKERS, N.Y. — Important safety information often is missing from drug labels, while some pharmacies don’t include medication guides required by the federal government, according to a new investigation by Consumer Reports.

WOONSOCKET, R.I. — CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

The ExtraCare Beauty Club, which launched in January, is an extension of the CVS/pharmacy ExtraCare Rewards program and provides members with additional rewards on beauty purchases and other beauty-specific benefits. The Beauty Board members include:

CVS/pharmacy spent the last couple of months sponsoring nearly 300 free screening and consultation events in Atlanta, Washington, D.C., and Philadelphia targeting African-American communities. 


Part of the chain’s To Your Health program, the events were an extension of the A Su Salud events targeting Hispanic customers in Los Angeles, Dallas, Houston and Miami. To Your Health started in Atlanta on April 17, moving on to Washington, D.C., on June 12 and Philadelphia on June 19.


SUPPLIER NEWS — Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First Ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.


JOPLIN, Mo. — It has been weeks since a massive tornado ripped through Joplin, Mo., bringing with it widespread destruction and a death toll that, by most recent reports, has surpassed 150. As residents now work to clean up the devastation and piece back together their tattered homes and shattered community, several industry members have stepped up to show their support.


WOONSOCKET, R.I. — CVS/pharmacy has introduced its latest initiative, designed to underscore the role pharmacists play in managing ongoing medications for chronic illnesses, particularly when a patient starts a new medication.