CVS

CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits. 



CVS provided a healthy dose of convenience to urban dwellers with the opening of its Urban Cluster store concept late last year. The stores have a decidedly unique bend, being stocked with a broad range of consumables, including an expanded pantry offering and a selection of affordable wines priced under $7.


With a new leader at the helm, a robust management team in place and an unwavering focus on driving medication adherence and reducing healthcare costs, CVS Caremark remains squarely on the growth path and continues to play an increasingly important role in U.S. health care with its far-reaching store network and arsenal of products and services.


Beauty360 has been described as “a natural evolution” of CVS/pharmacy’s commitment to beauty, and there’s no denying that it is much different than any beauty department you’ll find in a traditional CVS/pharmacy store. As of press time, there were 25 Beauty360 stores in operation, located primarily in California. The first location was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle.


CVS/pharmacy is taking its focus on preventive care to the streets with its 2011 To Your Health program, staging more than 800 events around the country and screening patients for diabetes, blood pressure, cholesterol, bone density and vision. Each To Your Health event offers customers access to as much as $150 worth of health screenings, as well as medical reviews with CVS pharmacists; consultations with doctors; dental and chiropractic screenings; and referrals for mammograms and pap smears in certain locations.


WHAT IT MEANS AND WHY IT'S IMPORTANT — Another story this week is a reminder of how important even the most subtle finesses of a corporate logo can be in the minds of the consumer.

(THE NEWS: Wegmans leaves 'circle W' to Walgreens. For the full story, click here)

BOCA RATON, Fla. — Joseph Selame, who designed a wide range of well-known logos and brand identities for dozens of nonprofit organizations and companies, including CVS/pharmacy, died on March 29 in Boca Raton, Fla. He was 86.

NEW YORK — Vichy Labs has developed Capital Soleil, a new line of sun care products that will be sold at select CVS/pharmacy, Duane Reade and Walgreens locations.

This new full range of sun care products features an advanced UV filtering system to provide broad-spectrum UVA/UVB protection, and employs an antioxidant combination of white grape polyphenols and vitamin E that helps provide cellular protection and neutralizes almost all types of skin-aging free radicals, the manufacturer stated.