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Real rewards, everyday value rank highest among loyalty card users
CHICAGO — With many businesses implementing customer reward programs to drive sales, it seems that the ones that promise everyday value and rewards fare better than their counterparts, according to new research.
The Recommendation Index, conducted by marketing agency Zocalo Group and M/A/R/C Research, analyzed 1,000 reward program participants, who were asked about brands they most often positively and negatively recommended, and the attributes they used to make their recommendations.
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CVS/pharmacy hopes to set hearts aflutter this Valentine's Day
WOONSOCKET, R.I. — CVS/pharmacy is positioning itself as a go-to shopping destination this Valentine's Day.
"Showing loved ones that you care is easier than ever this Valentine's Day with the variety of meaningful gifts available at your local CVS/pharmacy," said Mike Bloom, EVP merchandising, supply chain, marketing and advertising. "From cards and candy to the most popular designer fragrances, we offer what the variety shoppers are looking for in one convenient stop."