DevaCurl’s Dry No-Poo extends curl flexibility

New from DevaCurl is a dry shampoo that goes beyond curl absorption to deliver elevated curl flexibility for those with curly tresses.

Dry No-Poo invites users to extend their style with a non-drying dual-use formula that refreshes roots, enhances curl shape, adds texture and boosts volume, the brand said.

Designed to absorb excess oil, impurities and sweat, the product also aims to provide users with essential hydration and nourishment, while also maintaining the health and flexibility of curls while staying away from ingredients such as benzene and talc powder.

[Read more: DevaCurl unveils refreshed product line]

“At DevaCurl, we are committed to creating products that address the unique needs of curly hair,” said Alexis Ansley-Benjamin, director of communications at DevaCurl. “Dry No-Poo was born out of a desire to provide a dry shampoo that goes beyond oil absorption, offering our curly-haired community a versatile solution that refreshes, enhances, and supports their Curl Flexibility.”

In addition, the product comes with a nozzle that has two spraying options—one to refresh roots, absorb oil and add volume, and one to revive the mid-lengths to end of curls to enhance their shape, texture and body.

“With Dry No-Poo, we've filled a white space that the curly community has been looking for since dry shampoos came onto the market,” said Siddeeqah Ra’oof, director of brand education at DevaCurl. “We developed the dual sprayer nozzle to cater to the specific needs of curly hair, ensuring that it remains refreshed and free from oil, while also offering the benefits of enhanced curl definition, increased volume, and reduced frizz. We're thrilled to empower curly-haired individuals to celebrate their unique beauty and extend their styles with this innovative dry shampoo.”

[Read more: With their Mist of Wonders spray, DevaCurl is cutting down on product usage]

Consumers can find DevaCurl’s new Dry No-Poo available for purchase online at DevaCurl.com, Amazon and online and in-store at Ulta Beauty.