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Rite Aid saluted for 'Giving Care for Parents' series
NEW YORK — Rite Aid recently was awarded Advertising Age’s Media Vanguard Award in the category “Best Use of Online Video for Customer Service” for its "Giving Care for Parents" original online video series.
Working with Fox Learning Systems, Rite Aid created a comprehensive library of online videos that offered advice and guidance on specific health issues, including dementia, diabetes, cancer and injuries due to falls, in similar tone and production quality to TV news show health segments, AdAge reported.
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In landmark victory for retail pharmacy, feds agree to drop last AMP provisions
ALEXANDRIA, Va. — In a clear victory for retail pharmacy, the National Association of Chain Drug Stores and the National Community Pharmacists Association have agreed with the Centers for Medicare and Medicaid Services on a motion to dismiss the Medicaid average manufacturer price lawsuit. The landmark agreement came after CMS withdrew the last remaining provisions of the AMP rule that had been blocked by a preliminary injunction following litigation by NACDS and NCPA.